Let's Talk @77cbi on Instagram

Creative Director · Videographer · London

I don't just shoot.
I think in strategy,
speak in visuals.

Automotive and luxury content, built to perform. From single frames to full campaigns — concept through delivery, under one roof.

£1B+ Vehicles marketed
10+ Years shooting
Global Coverage
Scroll
Clients
Porsche GBMobil 1Pirelli DK EngineeringCollecting Cars Toyota Gazoo RacingRomans International SHOT LondonGeely UKHyundai Porsche GBMobil 1Pirelli DK EngineeringCollecting Cars Toyota Gazoo RacingRomans International SHOT LondonGeely UKHyundai

An all-in-one
creative powerhouse.

I'm a creative director and videographer based between London and Slough. Over a decade of shooting, directing, and building brands in the automotive and luxury space — from collector cars and dealerships to global OEM campaigns.

What separates me isn't just the camera work. It's six years of corporate marketing experience across startups, commerce, and established brands. I understand what makes content perform, not just look good. I've helped market over £1 billion worth of vehicles — including a Mercedes-Benz CLK GTR.

"I love being brought in before the brand is loud — before everyone knows the name. This is where the visual language actually gets decided."

— Iftikhar Khan
Work with me →
£1B+ Vehicles marketed
10+ Years shooting
6 Years in marketing

Strategy, paid & organic, campaign direction

Global Coverage

London · Monterey · Cologne · UAE

Expertise

Automotive FilmEditorial Photo Creative DirectionSocial Strategy Campaign PlanningContent Retainers OEM CampaignsAuction Content

Four ways I can
work with you.

From a single shoot day to an ongoing creative partnership. I bring the same level of intention to a hero film as I do to a monthly social retainer.

01

Automotive Film

Hero films, campaign content, and social cuts. Shot and directed end-to-end — from pre-production through to colour grade and final delivery.

02

Photography

Editorial stills, event coverage, and auction content. Cinematic, clean, and built to work across print, digital, and social.

03

Social Content

Monthly retainer-based content creation. Shot lists, caption frameworks, and deliverable menus — built to reduce rewrites and actually perform.

04

Creative Direction

Strategy, mood boarding, and production oversight. For brands who need a thinking partner from the first conversation, not just on shoot day.

Recent projects.

More on Instagram →

DK Engineering · Monterey Car Week

Pagani, Ferrari F50
& Koenigsegg — Big Sur

Automotive · Showreel

Every Close Is
A Beginning

DK Engineering · Ferrari

Ferrari 812
Competizione

DK Engineering · Lake Como

Fuori Concorso

McLaren · Global Launch

McLaren 750S
Launch Control

Geely Auto UK · Launch

Geely EX5
UK Launch Event

The work speaks

From quiet studio days with a brand new 992.2, to campaigns crossing Europe — this is where craft meets strategy.

Got a project
in mind?

I work with automotive brands, luxury businesses, and agencies worldwide. Whether you have a full brief or just an idea — get in touch and I'll come back within 24 hours.

Message sent — I'll be in touch within 24 hours.