Creative Director · Videographer · London

I don't just shoot.
I think in strategy,
speak in visuals.

Visual storytelling for the world's most ambitious brands. From single frames to global campaigns — concept, direction, and delivery, all under one roof.

£1B+ Behind the lens

10+ Years shooting

Global Available worldwide

View my work → Get in touch →

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Clients

Porsche GBMobil 1Pirelli DK EngineeringCollecting Cars Toyota Gazoo RacingRomans International SHOT LondonGeely UKHyundai CarhunaCarbon Integration Porsche GBMobil 1Pirelli DK EngineeringCollecting Cars Toyota Gazoo RacingRomans International SHOT LondonGeely UKHyundai CarhunaCarbon Integration

Content that doesn't
just look good —
it performs.

A decade behind the lens.
Six years in brand strategy.
The numbers do the talking.

£0B+

Behind the lens

Some of the rarest cars on the planet — F40s, McLaren F1s, 250 GTOs, a CLK GTR. The kind of metal most photographers will never see in a lifetime.

0M+

Monthly views, organic

Consistent reach across client and owned channels. No paid ads. No boosted posts. Content that earns its audience.

0–15%

Average engagement

Industry average sits at 3%. The difference is what you bring to the brief — and the strategy behind every frame.

Continents shot on

London base, global passport. Europe, North America, Middle East — wherever the work demands. The lens travels.

"Most photographers stop where the camera ends. I've taken campaigns from blank-page concept to seven-figure outcomes — shooting, editing, running paid media, optimising conversion. All under one roof. That's the difference between hiring a videographer and a creative partner."

Iftikhar Khan

About

An all-in-one
creative powerhouse.

Based in London, available worldwide. A decade spent shooting, directing, and shaping how the world sees the most coveted machines on earth — from blue-chip collector cars to global OEM campaigns.

What separates me isn't just the camera work. It's six years of brand and marketing experience across startups, commerce, and established names — running paid media, owning organic strategy, and leading creative end-to-end. The metal I've stood behind a lens with includes Ferrari F40s, McLaren F1s, 250 GTOs, and a CLK GTR. The kind of cars most photographers will never see in their lifetime.

"I love being brought in before the brand is loud — before everyone knows the name. That's where the visual language actually gets decided."

— Iftikhar Khan

Work with me →

Concorso d'Eleganza Villa d'Este · CLK GTR

Expertise

Automotive FilmEditorial Photo Creative DirectionSocial Strategy Paid CampaignsContent Retainers OEM WorkAuction Content

What I do

Four ways
to work together.

From a single shoot day to an ongoing creative partnership. Same level of intention to a hero film as a monthly social retainer.

Film & Motion

Hero films, campaign content, and social cuts. Shot and directed end-to-end — from pre-production through colour grade and final delivery.

Photography

Editorial stills, event coverage, and auction content. Cinematic, considered, and built to work across print, digital, and social.

Social Content

Retainer-based content built for performance. Shot lists, caption frameworks, and a deliverable system that takes the guesswork out of social.

Creative Direction

Strategy, mood-boarding, paid campaign oversight. For brands who want a thinking partner from day one — not just a pair of hands on shoot day.

Beyond the camera

More than just
a shooter.

The four above are the bread and butter. But when a project demands a broader toolkit — websites, paid campaigns, brand systems, full creative oversight — I bring it all under one roof. One operator, end-to-end.

01Website Design & Build→
02Paid Advertising Campaigns→
03Graphic Design & Brand Systems→
04Brand Strategy & Consultancy→
05Creative Workshops→
06Cross-Platform Content Systems→

Selected work

Recent projects.

Got something
worth shooting?

London-based, available worldwide. I work with brands who care about how they look, sound, and land — and the agencies that represent them. Whether you have a brief or just a feeling, let's talk.

capturedbyifti@gmail.com 07572 692 063 @77cbi on Instagram LinkedIn

I don't just shoot. I think in strategy, speak in visuals.

Content that doesn'tjust look good —it performs.

An all-in-onecreative powerhouse.

Four waysto work together.

More than justa shooter.